Quick Search

Finance Sector puts Reputation First

A Recent Survey Finds The Finance Sector Value Reputation Over Profits

Any business owner in the finance sector or otherwise, who has suffered from a loss of faith in their company will tell you that maintaining a good reputation is absolutely crucial. The staff you employ, the investments you make and the marketing you carry out can all be more critical than you realise. Unfortunately, this often doesn't become apparent until you get it wrong.

Finance Sector Survey Findings

A global CGMA survey conducted by the AICPA and CIMA has recently found that 76 per cent of all senior finance sector professionals would be willing to sacrifice short-term profits to maintain their reputation in the long term. They said that this was because of the increasing demand for transparency, the greater use of social media and seeing what had happened in other firms that had lost their reputation.

Businesses Turn Down Projects to Protect Their Reputations

44 per cent of all businesses surveyed had decided not to participate in a particular project that would have brought them a profit because of the damage it could have done to their reputation. Surprisingly, despite the 76 per cent of finance sector professionals that understood the risks, only 65 per cent of their companies often or always considered the reputational risk and associated financial damage when making investments.

The Finance Sector Need to be Cautious with Social Media's Ability of Viral Reputation Damage

Almost a quarter of all the finance sector businesses surveyed had already suffered a reputational failure. The damage that can be done to a company's reputation is amplified in this age of social media. Whilst a word-of-mouth or standard media boycott campaign can be damaging, it is nothing compared to a viral campaign on social networking platforms.

Companies Need to Manage Risk by Monitoring Social Media

It is worrying that despite recognising this risk, many companies still don't monitor social media in any detail and they lack procedures for calculating the financial impact of a failure to manage reputational risk. Only 20 per cent use social-media feedback heavily, although a higher percentage used it to some degree.

The CGMA Rank Customer Relations #1

Companies that have strong branding, good customer relationships and are defensive of their brand image are more likely to put their reputation first. Every contact that a member of your staff has with a customer or potential customer can change your reputation. Respondents to the CGMA survey ranked customer relations as the most important, followed by employee relations and relationships with regulators and investors.

All businesses should monitor what is being said about both them and their competitors on social media. It is just as important to make sure that you know what your staff say about you because they can be your biggest advocates or your biggest enemies.

Written by Niraj Joshi of Circle Square 

If you are looking for a Finance or Accountancy Job our dedicated career advice section or more information on our finance & accountancy recruitment.

If you're not sure which career move would best suit your skills and experience take a look at our Finance & Accountancy Job ProfilesCFO Job Description    Finance Manager Job Description    Project Accountant Job Description    Financial Accountant Job Description    Financial Controller Job Description    Management Accountant Job Description

We have also tailored advice on finance & accounting qualifications and career options - ACCA Qualification  ACA Qualification    CIMA Qualification     CPA Qualification    CA Qualification

Career Options - ACA Careers    CIMA Careers    ACCA Careers    CA Careers    CPA Careers - Our Finance & Accountancy Salary Survey 2015 is now available.

Related Posts: Accountancy Graduates on the Increase    The Areas CFOs Should Be Concentrating On  Financial Markets Point to More Positive Future Job Market    Which Accountancy Qualification for Banking?Increasing Pay Levels for Accountants    Advance Your Career in Accountancy & Finance with Personal Branding

To contact one of our specialist financial recruitment consultants call 0207 492 0700 or email: jobs@circlesquare.co.uk   Connect with us on Google  & Facebook

Join our groups on Linkedin:London Accountancy Jobs    London Investment Banking Careers 


We use cookies to provide you with the best possible browsing experience on our website. You can find out more below.
Cookies are small text files that can be used by websites to make a user's experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
ResolutionUsed to ensure the correct version of the site is displayed to your device.
SessionUsed to track your user session on our website.
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Google AnalyticsGoogle Analytics is an analytics tool to measure website, app, digital and offline data to gain user insights.

More Details