With glimmers of hope for the UK economy starting to appear, CFOs need to begin planning for the future. Many companies aren't making huge moves to expand or invest, but what areas should they be concentrating on?
Maintaining Cash Flow
It's important to keep cash within the business. Funding is still hard to come by, particularly from traditional lenders, so keeping money in the business is essential. Ensure you don't reach credit limits and that your business will still be able to operate if interest rates increase.
Ensure Good Returns
Many businesses have been putting money aside since the downturn so that they rely less on credit. As they've not been investing, large amounts remain in company bank accounts. It's crucial that you consider how these funds should be invested whether that's making acquisitions or continuing to save. If you're holding on to the money you need to find a good interest rate. For large investments, the money should be spread across different banks in case one goes under.
Large Debts
Lots of companies took on too much debt during the good years and are now struggling with this burden. They're often referred to as 'zombie companies', as they've got little chance of paying off the debts. The loans may have been sold to new lenders who will look to restructure the company's finances and agree new payment plans.
The Eurozone
Prepare for the Future
Global Markets
More companies are looking beyond Europe for their next growth market. For this you need to think about the different approaches you may need to adopt, based on financial restrictions or local customs. Approaching new markets through a local partner or franchise model could be options.
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