How to Increase Your Company's Chances of Attracting Top Talent
Candidate relationship management has evolved as a way to obtain Top Talent and the best candidates for a job. When a position becomes available, recruiters & headhunters sometimes find it difficult to find the right candidate to employ. Candidate relationship management is the process of locating and building a relationship with potential employees who may be interested in a particular position.
Recruitment is a costly business. Each job must be advertised using tools such as websites, newspaper advertisements and employment agencies. Each job posting can generate hundreds of applicants, but only one individual is hired and the remainder are routinely discarded. Organisations could potentially have the records of thousands of qualified candidates at their finger tips, but instead most end up in cyberspace, never to be seen again.
Today's Top Talent Can be Future Clients
In the recruitment industry, today's top talent could be tomorrow's clients. They could also be suitable for other roles within a company. Keeping the channels of communication open between you and these candidates will ensure you present your organisation in the best possible light.Ensuring you are fully informed about the candidate and providing information about your organisation will lead to an increased chance of hiring the right person. If you can do this before you have a need, you will make the recruitment process much faster. Just 2% of companies surveyed are focused on a long-term candidate relationship strategy. Many don't even understand what the term means.
How to Nurture Potential Top Talent
Searching for a job can be a long and frustrating process. Job seekers left with unanswered questions are likely to feel resentful. In the era of social media, one disgruntled candidate could spell disaster for your organisation.Ensure that you keep a candidate fully informed during the recruitment process and offer positive feedback even if they fail to meet the job requirements. Provide tips on how to improve their CV and advise them about other suitable positions. Don't just send a generic email, personalise your message for each applicant.
Every Candidate has the potential to Refer Top Talent
Don't forget a candidate. They may have referrals in the future that end up being top talent. Keep them on your social-media networks and send them updates on future positions that may be of interest. Take time to build a pool of talent and make an effort to keep them engaged and informed. Not only will they come to you rather than a competitor when there is an opening, but they may also have a friend or colleague who is a perfect fit for your organisation. In the future, they may even improve your bottom line by becoming valuable clients.
