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Private Equity Firms Facing Strong Competition from Family-run Investors

The consumer deals market is experiencing a strong shake-up from family-run and owned investment businesses, which are increasingly squeezing out private equity (PE) firms and forcing them to re-evaluate their business strategies.
 

Family-run Private Equity Firms Long-term Game Plan

These families have notoriously deep pockets and are well-known for seeking to secure their assets for future generations. This desire shows itself in a long-term game plan, including a willingness to wait for good returns, which naturally puts them ahead of the 'fast buck' mentality of PE businesses.

 

German Family Investors Creating an Empire in the Hot Drinks Sector

For example, Joh A Benckiser (JAB), the investment organisation of the billionaire German family Reimann, bid for the Douwe Egberts brand in recent months. By doing so it will create an empire in the hot drinks sector that will genuinely challenge the current market leaders of Mondolez International and Nestle, even if the strategy takes some years to fully play out.

 

Family Funded Business Investments are Likely to Continue Growing

The expectation is that family-funded business investments are likely to continue growing, particularly in the consumer sector. Already this year, nine of the 51 new billionaires in Europe have made their fortunes through judicious investments in the consumer industry, according to Forbes.
 

The Beverage and Food Industries Continue to be very Attractive Investments

Allowing for real gains from competitive activity, particularly for big-hitting investors with sector specific experience. JAB has already hired a number of industry veterans to manage its investment, including former CFOs and CEOs of Mars.

 

Other Family Owned Private Equity Firms have the Ability to do Similar Deals 

Most notably, Maxingvest, who are the investment arm of the Herz family. This family owns the massive Tchibo retail business. Equally, a family-owned investment business in Belgium has just invested heavily in a range of consumer businesses, including Remy Cointreau.

 

Further Options are Available to Family Private Equity Firms who Choose to Co-invest 

Such as 3G, the Brazilian PE firm, which linked up with Berkshire Hathaway to buy Heinz earlier this year for a cool $23.2 billion. The PE ratio for the deal was calculated at 14.6, which is higher than most traditional PE firms will accept.

 

Family Private Equity Firms Benefiting from Long-term View

Representatives for these powerful families point to the benefit of having a long-term view and the necessary assets and tools to make these investment deals work. Many have a time frame of between 15 and 20 years for their investments to work.

 

Previous Dominant PE Firms Feeling the Pressure

As result, the previous dominant forces of PE firms are being left in a weak position and desperately attempting to hold ground. They will need to re-evaluate to maintain their viability in an increasingly competitive market.

 

Written by Ross Stokes of Circle Square - Financial Recruitment

If you're not sure which Private Equity career move would best suit your skills and experience take a look at our Job Profiles. The profiles provide advice on the qualifications, skills and experience required
for each career option. The job profiles also outline salary expectation, job responsibilities and career progression.

Private Equity Analyst    Investment Executive    Private Equity Associate    Investment Manager    Investment Director / Principal    Private Equity VP / Associate Director

If you are looking for advice we have a dedicated career advice section. Our advice is not just generic recruitment advice we have tailored advice for each of the recruitment divisions we work in including: 
 
To contact one of our specialist financial recruitment consultants call 0207 492 0700 or email: jobs@circlesquare.co.uk Connect with us on Google+ & Facebook
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The world's largest private equity company, the Blackstone Group LP, has been revealed as the busiest dealmaker in buyouts this year.

The firm, which is located in New York, heads the stellar list of highly active private equity organisations and has processed transactions valued at more than $20 billion in the past month,
according to the latest figures released by Bloomberg.
 
The firm's chairman, Stephen Schwarzman, announced that Blackstone Group LP had acquired a further $15.9 billion of assets this month, which included the acquisition of Centro Property
Group's American shopping-mall assets, bought for $9 billion last month.
 

The Second Busiest Private Equity Firm

Coming a close second, with over $14.2 billion of private equity transactions, is Avista Capital Partners LLC, another firm based in New York and a successor to the DLJ Merchant Banking group.
The other top three are Credit Suisse Group AG (located in Zurich), Nordic Capital AB (based in Stockholm) and EQT Partners AB (also located in Stockholm). Of these three, he largest player
in private equity transactions was Nordic Capital, at $14.1 billion.
 

In the same period last year, the number of private equity transactions rose by 51pc to $287 billion, according to figures released by Bloomberg. 

However, deals have been scarce recently due to volatile equity situations and the ongoing economic uncertainty  which have affected the debt markets. In fact, in September the level of
transactions had dropped to $8.2 billion from $29 billion in August.
 

The Busiest Venture Capitalists

Bloomberg also identified Kleiner Perkins Caulfield and Byers as topping the list of busiest venture capitalists. The California-based firm has invested over $2.5 billion in forty-six companies,
including the famous Groupon Inc. It is followed by Russia's Digital Sky Technologies, which provided $2.26 billion for six business ventures.

E-commerce and the internet continue to attract the bulk of venture capital, at $32 billion, with companies on this year's list including Twitter Inc, Facebook Inc and 360buy.com

How Do These Private Equity Firms Work?

Firms which work in private equity usually use high-value loans secured against acquisition targets to finance over 50pc of the purchase cost. They use their own funds to finance the rest. These firms will then seek to improve the acquisition's business performance or further expand them, with a view to selling and making a profit within five years. Venture-capital firms will usually invest in start-ups, as they offer better prospects for rapid growth, as well as companies which lack the easy access to primary capital markets that they need to fuel their expansion.
 
 
Written by Ross Stokes of Circle Square Talent - Financial Jobs London
 
If you're not sure which Private Equity career move would best suit your skills and experience take a look at our Job Profiles. The profiles provide advice on the qualifications, skills and experience required
for each career option. The job profiles also outline salary expectation, job responsibilities and career progression.

Private Equity Analyst    Investment Executive    Private Equity Associate    Investment Manager    Investment Director / Principal    Private Equity VP / Associate Director

If you are looking for advice we have a dedicated career advice section. Our advice is not just generic recruitment advice we have tailored advice for each of the recruitment divisions we work in including: 
 
To contact one of our specialist financial recruitment consultants call 0207 492 0700 or email: jobs@circlesquare.co.ukConnect with us on Google+ & Facebook
 
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