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Monday, 26 January 2015 10:59

How Big Brands See Into The Future

Big Brands Opt for Trend Identifying Over Predicting the Future  

Recent research suggests that successful big brands don't actually waste precious resources by trying to predict the future. Instead, they seek to identify and understand 'waves' of trends and long-term changes in the macro-economic environment before developing services, products and communications that will form part of that anticipated future.
The most successful companies will identify and seek to understand a trend before they move to capitalise on it. The MasterCard 'Priceless' marketing campaign is a perfect example of this as it was predicated on the understanding that customers were increasingly seeking intangible successes rather than material possessions.

How Easy Is It for Big Brands to Predict the Future?

In a nutshell, it is nigh on impossible, thanks to the rapid changes occurring today that are facilitated primarily by exponential technological growth. However, consultants who specialise in future planning and trend identification suggest that there are practical ways to gain useful insight.

Review Your Marketing Strategy & Incorporate Trend Identification

A great example of a big brand & successful trend identifying. In the USA, Oreo took advantage of the notorious Super Bowl blackout by tweeting funny and related messages that drove customers to their products. The tweets were rapidly retweeted and the company's quick response was hugely successful. How did they do this? They located agency creatives, social-media trackers and marketing executives together so that they could work in real time to deliver, sign off and execute their activities as events unfolded.

Staying Ahead of Trends & Applying New Business Models

One way that you can stay ahead of trends is by identifying what businesses in different industries are doing. Often there are aspects of their model which can be applied to your own industry and marketplace. Look at trendwatching.com for a head start on this.

 

Invent New Services and Products for the Future

Trend identifying will only take you so far and seeking opportunities for commercial growth is vital. Some creative consultancies can help effectively with this by coming up with future developments of market offers themselves, or creating marketing campaigns to revitalise existing product lines.

It can be difficult to find a good agency in this field which will truly deliver on its promises, but the best ones will tend to look outside of their industry and work in both a quick way and a slow way to identify a broad range of short- and long-term business development  and identify which ones their clients may be able to capitalise on. Seek out an agency with a truly commercial edge too one that knows how to understand the point of future trends and can identify clear actions and toolkits to facilitate them. Finally, look for an agency which embraces realistic working practices.
 
Written by Heidi Eckersley of Circle Square Talent. 
 
Heidi specialises in Corporate Development within Internal M&A, Strategic Partnerships,  Business Development and all other Strategy based opportunities.
 
To contact one of our specialist financial recruitment consultants call 0207 492 0700 or email: jobs@circlesquare.co.uk
 

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Bankers Integrity Tested by CISI

Bankers Integrity Testing. New mandatory tests are being introduced to the UK financial sector to assess the integrity and personal ethics of banking staff.
 
The professional body for those working in the capital and wealth-management markets, the CISI, wants its members to undergo this new screening or forgo their membership.
The move is being designed to help restore the public's faith in the ailing financial-services industry.
 

The Current Situation for Bankers

Previously, only financial advisers were required to take integrity tests to obtain CISI status and comply with the UK legislation around investment fund sales. 
Bankers who work in functions such as mergers & acquisitions, corporate finance and bonds, shares and derivatives trading have been exempt from these regulations.
 

Testing for Bankers is Long Overdue

The CISI has said that systematic checking of the integrity and ethics of staff working across the financial-services sector is 'long overdue'. They have stated their support for the measure strongly and it forms a part of various initiatives which aim to restore trust in the financial-services sector.
 
So far around 7,300 of the CISI's 40,000 strong financial membership base have taken the new 'Integrity Matters' test since its introduction in 2008. The additional roll-out is hoped to reassure savers in particular that the financial sector is wholly committed to ending casino-style banking practices.
 
Members are offered six dilemma scenarios, all of which are based on genuine industry examples. Each of these evolves over a period of time, with every given response determining the next stage of the scenario's evolution. The CISI has also said that they will cease to accept new entry-level members for its qualifications in capital markets until they pass the exam.
 

The Future for Bankers 

Certain banking institutions, such as the Bank of America, already require their retail investment advisors to take exams set by approved bodies such as the CISI so that they can clearly demonstrate measured competence to regulators. 
 

Without the CISI credentials, bankers may find that they struggle to find employment at the larger banks over time.

However, critics have warned that the new CISI initiative can only go so far in protecting savers as it simply shows bankers' theoretical knowledge of ethical practices rather than confirming that they applied integrity in their daily work. Of course, no current test can accurately predict and determine subsequent behaviour, but for most people this new development will be seen as a positive step forward.

Written by Ross Stokes of Circle Square - Financial Recruitment London

 

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Monday, 26 January 2015 10:15

Job Creation Slumps in the City

Recruiters are warning that the current slump in the number of jobs available could be a longer-term trend, with the latest figures showing that new job creation in the City plummeted in March.

New jobs within London's Square Mile - which is often used as an informal yardstick of wider economic success due to its position within the financial and commercial sector - dropped by fifteen per cent in March compared to the previous month, could this signal a prolonged dip.

A Significant Drop in Job Creation

The firm estimated that 2,190 new jobs were created in March, which represents a worrying 31pc of activity compared to the same period in 2012. Last March, around 3,180 new appointments were advertised. And the kinds of new roles available are changing too, with many of those advertised being limited to compliance teams and specialist firms as the burden of government-led regulations and reporting requirements grows across the financial sector.

Risk-Management Roles Still in Demand

Practitioners in the field of risk management are still very much in demand in the City, along with IT specialists who provide a vital link between front-line technology and senior management teams, helping business leaders to understand the vital platforms that their trading and sales staff are using and therefore have more confidence in managing them.

Impact of FSA Abolition

The recent abolition of the FSA, which has been replaced by the new Financial Conduct Authority and the BoE's new Prudential Regulation Authority, is leading many city firms to look more closely at their reporting, compliance and regulatory systems, along with risk management and business continuity. This suggests that those staff working in regulatory-compliance roles or system-driven IT roles will continue to find good opportunities. However, traders, support staff, mid-level management and sales professionals may struggle to find the opportunities that were available at this time last year.

How to Stay Ahead 

Those candidates seeking work in the City will need to ensure that they stand out from the competition by leveraging their contact, employing advanced targeted promotion techniques, using the services of a specialist recruiter and ensuring that they provide a valuable skills and experience profile to their next targeted employer. With competition intensifying in this market, especially at mid-level roles, every advantage will need to be capitalised upon for those wishing to progress their careers.

 
by David Archer Director at Circle Square Talent - Corporate Finance, Investment Banking & Private Equity division
 
 
 
To contact one of our specialist financial recruitment consultants call 0207 492 0700 or email: jobs@circlesquare.co.uk
Monday, 26 January 2015 10:03

Temporary Workers' New Regulations

New rules come into effect this autumn to safeguard the working rights of temporary workers. 

But are employers ready for the legislative changes and who will actually benefit from them? The new legislation will protect temporary staff from being exploited as cheap labour and it follows lengthy debates between unions and employers on whether temporary staff should be afforded the same benefits and rights as permanent employees.

In line with an EU directive, a high-profile compromise was agreed between the CBI, TUC and BIS which will work to offer greater protection to temporary workers

Which is believed to comprise around 1.5 million people in the UK. The objective of the changes will be to bring parity of rights between temporary workers employed by agencies and those permanent staff employed directly by businesses.

In practice, this means that after twelve weeks in one role with the same employer, the temporary worker will be fully entitled to parity of basic pay with staff who are directly employed by the business. 

This will include extra entitlements and the hourly rate, along with other working conditions. They will also benefit from 'day one rights', which will begin when their assignment does and include access to staff canteens, childcare, transport and the right to be kept up to date about permanent roles being advertised within the business.

However, some are concerned that the new rules will create extra bureaucracy and work, particularly within agencies. And others are keen to avoid an impact on the flexible nature of temporary staff and see this market shrink.

A report by REC shows that flexible staffing is predicted to remain an economic growth linchpin, however, so these concerns may be unfounded as businesses seek to take on extra temporary workers'rather than commit to further permanent roles in the ongoing challenging economic climate. 

Industry confidence does seem to be increasing slowly and the benefits of a flexible workforce are becoming more widely valued. Experience shows thattemporary workers' are often shed first during the difficult times, but taken back the most speedily when growth returns again.

The rules may also provide a welcome opportunity for all businesses to review their employee policies in general and ensure that they are up to date with requirements. Some businesses will have hundreds of agency workers on their staffing lists, some of which may have been there for many years. For such businesses, it will be time to take stock and decide how they wish to make changes to comply with the new rules.

Written by Rachael Clarke -  Senior Associate Finance and Accountancy Recruitment - Interim and Temporary Recruitment
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Business Intelligence Systems Failing to Meet Reporting and Financial-Analysis Needs

Business intelligence systems are still - even after twenty years of operation - failing to meet reporting and financial-analysis needs. At the heart of every poor decision lies an absence of quality data and the repercussions usually translate into costs.

The Banking Crisis has Changed the Priorities of CFO's

Since the banking crisis and the subsequent knock-on economic effects, the priorities of CFOs have changed  from capital spending to an improvement in cash flow, a reduction in costs and a lessening of leverage. These strategic imperatives require confident and accurate decision-making. And although it is nearly twenty years since the first business intelligence systems started to emerge, there are still too many businesses attempting to understand the essentials of financial data and performance management information. They are making correspondingly bad decisions as a direct result of this.

Finance Departments Still Spend 70pc of their Time in the Production of Management Accounts

It is also interesting to note that the average finance department will still spend over 70pc of their working time in the production of management accounts and just 30pc analysing the detail contained within them. It seems still to be almost impossible to get a detailed analysis of profitability by line item or product, to accurately forecast cash flow or to drill down to line items via the nominal ledger.

The fact remains that FDs are not data analysts and organisations are struggling to integrate their data from a variety of business sources.

FDs are not confident in making accurate decisions on the basis of poor data and this means that many are reverting back to spreadsheets, despite a standard 40pc error rate (according to researchers at Harvard). Businesses need more timely and customisable reporting, the ability to forecast cash flow and carry out profitability analysis, manage inventories, forecast sales and plan for expansions or contractions.

Disappointing Market Offers

Business intelligence systems seem largely to have been disappointing so far because vendors haven't yet been able to understand the need for accountancy integrity. ERP systems hold vast reserves of high-value data, but in silos. Simply adding a BI layer onto such a system replicates data silos and makes reconciliation too difficult. Most generic BI tools also lack the understanding of complex financial data sets. They simply do not recognise balance sheets, currency conversion rules, accounts, consolidation logic routes or financial audits.
Businesses aspiring towards genuine accounting intelligence will need to ask whether the system can be fully reconciled and integrated with audit capabilities and whether it will avoid data silos and have specific functionalities for complex accounting without needing spreadsheets. The answer will come from ERP systems and a move away from generic business information systems.
 
 
Written by Adam Tachauer of Circle Square Talent
 
 
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Monday, 26 January 2015 09:51

Our Thoughts on the Budget Announcements

Budget Announcements

After waiting with bated breath for George Osborne's latest budget plans, many feel that the resulting announcements could have gone further. In the ongoing climate of austerity, Mr Osborne does perhaps lack the 'wiggle room' of previous administrations, but we do believe he could have done more.

We Would like to see Realistic Plans to Boost Business for SME's

As with many businesses, at Circle Square we would like to see definable and realistic plans to boost business for SMEs. Vague and insubstantial promises of future tax breaks simply aren't enough. One Saturday newspaper journalist has suggested that SMEs could be made exempt from the burden of Employer National Insurance Contributions, on the proviso that this was made effective from 6th April 2013, or soon after this date. We also feel that offering 'stealth allowances' via slowly increasing levels of personal allowance really achieves little of tangible value. The majority of people will barely perceive the difference and the change is hardly likely to provide significant motivation or to encourage further economic growth, or indeed full recovery. And yet the scheme costs the government an awful lot of money. We'd surmise that for the average person, a cut in the 20pc VAT rate would be welcomed far more happily and see an instant effect in retail.

Additionally, we feel that AIA rates are already high enough, so further capital allowances are not a priority. Both the basic rate of income tax and the corporation tax rates for small companies are set at the appropriate levels in the opinion of many. Older people will remember that rates of marginal income tax actually exceeded 100pc in the '60s, so a basic rate of 20pc and a top tier of 45pc cannot appear to be particularly punitive when viewed in the context of history.

What Businesses Really Want to see is a General and True Economic Boost

Capital expenditure on public infrastructure and construction projects provides employment and puts money into the pockets of those workers, with additional PAYE and NIC gains. These people will go and buy items that are subject to VAT. This all benefits businesses and government revenues.

What About Interest Rates? 

Regardless of government interference, the low rate of interest matters to few businesses, as the majority still cannot easily access the finance that they need, although the Funding for Lending scheme is starting to show some success. The government will still need to find ways to lend directly to SMEs, or provide incentives or grants, in the face of banks effectively shutting shop when it comes to lending to businesses. Most businesses would like to see true action on this point.
 
Written by Rachael Hoar of Circle Square Talent - 
 
 
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Monday, 26 January 2015 09:45

Reasons Why I Will Turn Down Your Job

How Not to Conduct an Interview

Interviewing isn't just a necessary skill for job seekers, but for those doing the hiring too. One slip-up, by either person, can instantly raise doubts in the other one's mind and leave them looking elsewhere.

So if you don't wish to leave your interviewees saying "No thank you" to your job offer, here are six interviewer pitfalls you want to avoid.

Negativity

Don't bad-mouth the organisation, other members of staff or the nature of the job. And don't talk yourself down either. Why? Because negativity is like a disease. It tells your prospective new worker that this is not a happy place to work and that you do not like your job.

Asking Pointless Questions

Ask questions that are relevant to the role. Don't waste your interviewee's time asking obscure questions, just to see if they can come up with something good under pressure. You're likely to just irritate them and make them less likely to want to take the job.

Talking Too Much

Remember to give your interviewee plenty of opportunity to communicate. If you don't let them speak enough, how can you know if they are going to be a decent fit for the position?

Not Saying Enough

On the other hand, if you don't give them enough information about the role they're interviewing for and the organisation, then they can't honestly agree to dedicate themselves to it. If they ask you questions about why the previous person left the role, what day-to-day life is like within the organisation and your aims, give them honest and carefully considered answers. It's these answers that will help them determine whether they are right for the role, which means not wasting their time or your time in the long run.

Being Unprepared

You're busy, they're busy - we're all busy. But when people have spent countless hours getting ready for an interview and have taken time out and travelled in order to meet you, they need you to be just as professional and respectful. So it's not a good idea to keep them waiting in reception for over half an hour or invent the interview questions on the spot.

Illegal Practices

Asking interviewees if they are thinking of getting married and having children or saying you usually hire people of a certain age could lead to legal action against you. Before you interview any person, learn about the important aspects of employment legislation.

Written by Mark Dewdney of Circle Square Talent - 

Finance & Accountancy Recruitment London

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Monday, 26 January 2015 09:39

MBA`s what`s the real cost?

Putting a Price on an MBA

If you're spending a large sum of money on an MBA, the question of your future earnings is probably a preoccupying one. After all, a typical MBA business programme today can cost more than 40,000, along with additional expenses of around 13,000. This will coincide with a loss of wages for the two-year duration and an interruption to your career whilst you further your academic achievements. So exactly how much is your MBA likely to improve your earnings and just how likely are you to receive a promotion after you graduate? 

Well, most business schools produce metrics which include these types of calculations in direct response to such common questions. They can provide a useful insight into previous graduates and their resulting earnings, particularly when compared to pre-MBA salaries. Other indices to look out for include those which define the length of time to find quality employment and to progress rapidly after the achievement of anMBA.

But these measures will never be perfect. Many are subjective, such as asking whether graduates feel as though they achieved their career objectives as a result of taking an MBA. Some schools will boost their metrics by focusing on subjective rather than objective analysis.

London Business School's Successful MBA programmes

The most successful of MBA programmes in the UK continues to be the London Business School  It's certainly not cheap, costing around 57,000 for a course lasting between 15-21 months. However, from its 2011 intake, 93pc of its graduates had accepted a job offer less than three months after completion, at a salary averaging c.  75k. Three years after their graduation, students of London Business School's MBA programme can expect to be earning around 155k per year.

Many experts do believe, however, that students shouldn't risk becoming 'blinded' by money and should think more broadly instead about their options, asking why certain schools perform more strongly and considering which of these would be a good fit.

Recruiters are Willing to Pay a Premium for MBA Graduates

This sentiment is echoed by the Director of Career Services at the London Business School, Fiona Sandford, who credits the school's success to the student body and diversity of the faculty, combined with a balanced curriculum. Certainly, recruiters are willing to pay a premium for MBA graduates who are comfortable working in multicultural teams and who understand the latest developments and advances in business research and thinking.

MBAs are not just for high salary growth as they can also be used to move sector or achieve greater autonomy or a better work-life balance. You should choose your MBA according to your ultimate goal.

Written by Andrew Pringle of Circle Square 

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Monday, 26 January 2015 09:35

Forget 4G Mobile Network

Is 4G Mobile Networking Already Obsolete?

Towards the end of 2012 the UK got its first 4G network in the form of EE finally unleashing high-speed coverage in a limited number of areas. It made the ageing 3G services currently available across the country seem rather slow and outdated.
 
In the next few months we should see rival operators emerge with their own 4G offerings, since industry regulator Ofcom is close to wrapping up the spectrum auction that apportions particular frequencies to different companies.
 
2.3 billion has been generated by the auction, which is a little lower than the government had been expecting, but is nevertheless a welcome cash injection for the Treasury. It means that consumers across the country will soon be able to invest in a 4G mobile service at a competitive price.
 
Of course, those with their fingers on the pulse of the mobile industry will know that 4G data speeds and coverage are already about to be superseded by yet another generation of mobile networking technology.
 
Ofcom might be holding another spectrum auction in five years' time which will see the 700MHz frequency being sold to providers so that faster, more consistent mobile connectivity is available to a wider portion of the UK's population.
 
The main reason for this never-ending hunt for the next big networking advance is that average consumers are becoming much more data hungry than ever before.
 
Intensive tasks such as video streaming, online gaming and file downloads are already possible with 3G, but the data bottleneck means that there is often too much traffic on a network at peak periods to meet the demand, which slows things down for everyone.
 
Network providers and regulators know that the situation is going to get worse, not better, as a generation of people who grew up with smartphones emerges and puts even more pressure on our mobile broadband infrastructure.
 
If 5G is not so much about speed but about finally letting people access the content they want whenever they want it, without being slowed down because of traffic-heavy difficulties, then it will be a step in the right direction.
 
Of course, the UK has fallen behind other nations in the rollout of 4G as a result of network providers' infighting and the slow auction process. It seems sensible to start preparing for 5G now so that the country does not have to suffer from another delay.
 
 
Written by Rachael of Circle Square Talent - Finance & Accounting Recruitment
 
 
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Monday, 26 January 2015 09:31

5 reasons why you hate your job

Can You Make Your Job More Enjoyable?

Is your job getting you down? Don't worry, you're not alone. A massive sixty per cent of US citizens have said they would choose a different career if given the opportunity.

That speaks volumes about our happiness in the workplace. So if you've not just been experiencing the occasional bad day at work, but rather your job has been making you unhappy for a while, perhaps it's time for something new. But before you make any rash decisions, first stand back and look at the big picture.

Ask yourself:

  • Is it this particular job that's making you unhappy or is it the industry that you're in as a whole?
  • Do you like the company you're working for and what they stand for?

Also, before you rush to hand in your notice, consider another question. Can you make your job much more enjoyable by making just a few simple changes? You may not be able to change your boss, your colleagues or the tasks you're told to complete, but you can change some things.

Be More Organised Clutter causes chaos.

If you're disorganised it may be causing you huge anxiety without you even realizing it. Are you always spending your time trying to track down emails and find important documents? If you clear away the mess, you will clear away the stress.

Less Stress

Speaking of stress, try to find some time each day to relax. If you only loosen up at the end of the week then you will be spending a lot of your life feeling anxious, which is very damaging for your health. And it is a rotten way to spend your time. So try to find ways to remain calm at work.

Look After Your Body

It may seem an easy solution to grab a chocolate bar each day from the snack machine and a coffee from the canteen, but the more junk you put in your body, the worse you will feel in the long run. Try fuelling your body with healthy alternatives. You'll feel much more energetic and ready to take on the day.

Improve Work Relationships

You have to see your colleagues every day. So try your best to get along with the other members of the team. Be empathetic if someone is dealing with personal problems   we all have a private life outside of work. Also try to notice when people need you to give them space or, alternatively, lend an ear.

Written by Chima Kanu of Circle Square Talent -Finance & Accounting Recruitment   

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