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Competition for Accountancy & Finance Jobs Drives the Need for Personal Branding

There is so much competition for jobs in accountancy and finance these days that you really have to go the extra mile to stand out amongst the candidates. One way to do this is to think of yourself as a brand or product and work on optimising your brand values so that you can convey what's good about you quickly and clearly.
 

Marketing Your Personal Brand

For example, when people buy a product, they look at its price, its benefits and its features and weigh those up in order to decide if it fits their requirements. That is very similar to the way a potential employer will look at you.
 

Personality Behind the Brand

The other factor that will be considered in purchasing a product is its brand this is separate from features and price because it's more about the image and personality behind the product. So it can be a useful exercise to think about any really successful or innovative brands and try to apply some of their key positive values to yourself, in order to build your own brand.
 

Be Clear & Concise about Your Personal Brands Unique Selling Proposition (usp’s)

When products and brands are advertising themselves, key considerations are clarity and brevity. The same applies to your core pitch about yourself to prospective employers. The aim is to convey what your specific assets, strengths and achievements or unique selling proposition (usp’s) are in a compelling way, in as few words as possible. You should avoid waffle or jargon.
 

Market Research & Performance Benchmarking for Personal Growth

All successful brands conduct extensive market research & performance benchmarking to find out what customers and non-customers think of them and where they fit  in the market. The equivalent for you is to investigate how your peers and current colleagues see you in terms of the impression you make and the reputation you have. Ensure that these  views chime with the brand values you want to convey. If they don't, address the source of the problem.
 

Analyse the Research Results to Build Your Brands Core Values

Analyse the results of your research to reveal what makes you stand out in a positive sense & where you want to position yourself in the market to build your core brand values. Once you've constructed your brand, you can then test it on the same friends and workmates to ensure it's credible and convincing.
 

Your Brands Packaging or Appearance & First Impression

Another element of a good product is its packaging. This equates to the first visual impression a potential employer will have of you. It should make them feel confident in you and interested to find out more.

Finally, remember that if your true identity and personality is not at the heart of the brand you construct, this will show up in inconsistencies and under difficult questioning. So try not to over-claim because putting your true self in the best possible light is better than being all spin and no substance.

Written by Adam Tachauer of Circle Square - Financial Recruitment London

If you are looking for a Finance or Accountancy Job our dedicated career advice section or more information on our finance & accountancy recruitment.

If you're not sure which career move would best suit your skills and experience take a look at our Finance & Accountancy Job ProfilesCFO Job Description    Finance Manager Job Description    Project Accountant Job Description    Financial Accountant Job Description    Financial Controller Job Description    Management Accountant Job Description

We have also tailored advice on finance & accounting qualifications and career options - ACCA Qualification  ACA Qualification  CIMA Qualification  CPA Qualification  CA Qualification

Career Options - ACA Careers   CIMA Careers    ACCA Careers     CA Careers    CPA Careers

Our Finance & Accountancy Salary Survey 2015 is now available.

To contact one of our specialist consultants call 0207 492 0700 or email: enquiries@circlesquare.co.uk

 

Published in Blog

Tips on Choosing Your Next Employer in Accountancy or Finance

  • It happens to us all at some stage. Whether we're at the start of our career, ready for a second strategic move into management, mid-way and seeking new
  • challenges in a directorial or consultancy role or considering a sideways move into a specialist financial profession, it's only natural to be looking for the next career opportunity. 
  • The right move will help to consolidate your existing experience and learning, offer a new step along your chosen career path and open up fresh opportunities. But to make sure
  • that you really do pursue the right job openings, it's worth thinking about your personal drivers and position beforehand.
 

Research Finance & Accountancy Job Opportunities

Even if you're not looking to start job hunting imminently, research the market and get a sense of what's available. Look for growth sectors and the range of roles and salaries available. 
  • Find out what types of benefits and business opportunities are being offered at the sorts of employers you'd consider working for. It's also well worth considering what the core values of
  • your next employer would be and how it ranks in terms of employee satisfaction and engagement. 
 
  • This is because your work experience is far more than simply the monetary compensation you earn for your time, effort and skills. Your work fulfils a range of social, belonging and
  • achievement needs, so you need to find an employer that will fit your own needs.
 

Target Firms - Are They the Right Cultural Fit for You?

Understanding the intangible benefits provided by an employer and the organisational culture can be difficult. 
  • Measuring tangible benefits and salary packages is easy, but the element of corporate culture can be difficult
  • to get a sense of, particularly from recruitment marketing materials. To get a sense of whether you would find a happy fit at a particular company, ask plenty of questions. 
If you can speak to existing employees, that is ideal. An interview is also a great time to really probe into the nature of the company and the sort of culture it promotes.
 

Research Potential Finance & Accountancy Employers Work Culture

  • Do online research to find news stories, case studies, awards and annual updates that will also provide you with interesting information. For example, a corporate social-responsibility
  • programme can show a commitment to the more holistic side of business and offer a well-rounded employment experience. 
 
  • International offices and a tendency to promote from within can suggest great opportunities for advancement. And a culture of innovation and empowerment suggests a lively and thriving
  • working environment, where you will receive good rewards and experience the benefits of healthy employee engagement.
 
How to Choose Your Next Accountancy or Finance Employer
 Writen by Chima Kanu of Circle Square Talent
 
To search our current jobs
If you are looking for a Finance or Accountancy Job our dedicated career advice section or more information on our finance & accountancy recruitment.

We have also tailored advice on finance & accounting qualifications and career options - ACCA Qualification  ACA Qualification  CIMA Qualification  CPA Qualification  CA Qualification

Career Options - ACA Careers   CIMA Careers    ACCA Careers     CA Careers    CPA Careers

Our Finance & Accountancy Salary Survey 2015 is now available.

Other relevant  articles:
 
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Circle Square Talent is delighted to launch The 2013 Financial & Accountancy Salary Guide for London and the Home Counties...

 

Previously, we have launched this document in mid January but due to popular demand by a number of decision makers we have agreed to prepare this out five weeks early. Please click the link to download the Circle Square 2013 Salary Guideline

We are also pleased to offer an online version as a requirement was expressed

Finance & Accountancy Salary Survey 2013

Key points about the Financial & Accountancy Salary Guide:    

This is our 7th annual Financial & Accountancy Salary Guide

Each year we have reached a wider audience. Last year we reached 3,278 recipients

This year we expect to reach over 5,000 decision makers        

This definitive Salary report is both more comprehensive and analytical than any of our previous salary guides and relies on more sources than in any one previous version         

Our 6th salary guide in 2012 was confirmed as being used by 129 hiring managers for salary benchmarking purposes – if you do please let us know ·        

This document is also downloadable from our Corporate LinkedIn profile   

Please feel welcome to contact a member of the team on 02074920711 for further information?   

We hope you enjoy the Financial & Accountancy salary Guide.

 

To search our current jobs

 

To contact one of our specialist consultants call 0207 492 0700 or email:

enquiries@circlesquare.co.uk

 
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Proposed changes to Lease accounting rules could have a significant impact on resourcing in the financial sector.

Published in May by the Financial Accounting Standards Board (FASB) and International Accounting Standards Board (IASB), the proposals include a requirement that all leases exceeding 12 months be included on company balance sheets.

 

Lease Accounting Deals are Likely to Change 

This could lead to a change in the way that lease deals are structured in the future as companies alter the format of their leases in order to keep them off the books. There are a number of ways that this could happen, such as by reducing lease lengths or by using service contracts instead of leases.
 

Lease Accounting Proposals Finalise in September

Whilst consultation on the proposals ends in September, it is unclear what the final changes will be or the final time scales for implementation. Amendments to the lease accounting rules have been on the cards for some time. The project itself started back in August 2010, although its original proposals were rejected. Whilst refined and less complex proposals have been issued, there is concern in a number of quarters about their practicality and administration.

 

Proposed changes to Lease accounting rules could have a significant impact on resourcing in the financial sector.

Published in May by the Financial Accounting Standards Board (FASB) and International Accounting Standards Board (IASB), the proposals include a requirement that all leases exceeding 12 months be included on company balance sheets.

 

Lease Accounting Deals are Likely to Change 

This could lead to a change in the way that lease deals are structured in the future as companies alter the format of their leases in order to keep them off the books. There are a number of ways that this could happen, such as by reducing lease lengths or by using service contracts instead of leases.

 

Lease Accounting Proposals Finalise in September

Whilst consultation on the proposals ends in September, it is unclear what the final changes will be or the final time scales for implementation. Amendments to the lease accounting rules have been on the cards for some time. The project itself started back in August 2010, although its original proposals were rejected. Whilst refined and less complex proposals have been issued, there is concern in a number of quarters about their practicality and administration.

 

Centralised Approach to Processes

If the changes do come into effect companies are likely to need a more centralised approach to systems and processes for dealing with leases and appropriate software to support the new requirements. 

As a result, the impact of the lease accounting changes are likely to be felt in a number of resourcing areas, including finance, property and IT systems.

Written by Marc Dewdney

 

 
If you're not sure which career move would best suit your skills and experience take a look at our Job Profiles. The profiles provide advice on the qualifications, skills and experience required for each career
option. The job profiles also outline salary expectation, job responsibilities and career progression: Real Estate Analyst    Real Estate Associate Director    Real Estate Modeller    Real Estate Senior Modeller
 
If you are looking for advice we have a dedicated career advice section. Our advice is not just generic recruitment advice we have tailored advice for each of the recruitment divisions
 
To contact one of our specialist financial recruitment consultants call 0207 492 0700 or email: jobs@circlesquare.co.uk Connect with us on Google+ & Facebook
 
 
Published in Blog
Friday, 16 January 2015 12:57

Finance Sector puts Reputation First

A Recent Survey Finds The Finance Sector Value Reputation Over Profits

Any business owner in the finance sector or otherwise, who has suffered from a loss of faith in their company will tell you that maintaining a good reputation is absolutely crucial. The staff you employ, the investments you make and the marketing you carry out can all be more critical than you realise. Unfortunately, this often doesn't become apparent until you get it wrong.

Finance Sector Survey Findings

A global CGMA survey conducted by the AICPA and CIMA has recently found that 76 per cent of all senior finance sector professionals would be willing to sacrifice short-term profits to maintain their reputation in the long term. They said that this was because of the increasing demand for transparency, the greater use of social media and seeing what had happened in other firms that had lost their reputation.

Businesses Turn Down Projects to Protect Their Reputations

44 per cent of all businesses surveyed had decided not to participate in a particular project that would have brought them a profit because of the damage it could have done to their reputation. Surprisingly, despite the 76 per cent of finance sector professionals that understood the risks, only 65 per cent of their companies often or always considered the reputational risk and associated financial damage when making investments.

The Finance Sector Need to be Cautious with Social Media's Ability of Viral Reputation Damage

Almost a quarter of all the finance sector businesses surveyed had already suffered a reputational failure. The damage that can be done to a company's reputation is amplified in this age of social media. Whilst a word-of-mouth or standard media boycott campaign can be damaging, it is nothing compared to a viral campaign on social networking platforms.

Companies Need to Manage Risk by Monitoring Social Media

It is worrying that despite recognising this risk, many companies still don't monitor social media in any detail and they lack procedures for calculating the financial impact of a failure to manage reputational risk. Only 20 per cent use social-media feedback heavily, although a higher percentage used it to some degree.

The CGMA Rank Customer Relations #1

Companies that have strong branding, good customer relationships and are defensive of their brand image are more likely to put their reputation first. Every contact that a member of your staff has with a customer or potential customer can change your reputation. Respondents to the CGMA survey ranked customer relations as the most important, followed by employee relations and relationships with regulators and investors.

All businesses should monitor what is being said about both them and their competitors on social media. It is just as important to make sure that you know what your staff say about you because they can be your biggest advocates or your biggest enemies.

Written by Niraj Joshi of Circle Square 

If you are looking for a Finance or Accountancy Job our dedicated career advice section or more information on our finance & accountancy recruitment.

If you're not sure which career move would best suit your skills and experience take a look at our Finance & Accountancy Job ProfilesCFO Job Description    Finance Manager Job Description    Project Accountant Job Description    Financial Accountant Job Description    Financial Controller Job Description    Management Accountant Job Description

We have also tailored advice on finance & accounting qualifications and career options - ACCA Qualification  ACA Qualification    CIMA Qualification     CPA Qualification    CA Qualification

Career Options - ACA Careers    CIMA Careers    ACCA Careers    CA Careers    CPA Careers - Our Finance & Accountancy Salary Survey 2015 is now available.

Related Posts: Accountancy Graduates on the Increase    The Areas CFOs Should Be Concentrating On  Financial Markets Point to More Positive Future Job Market    Which Accountancy Qualification for Banking?Increasing Pay Levels for Accountants    Advance Your Career in Accountancy & Finance with Personal Branding

To contact one of our specialist financial recruitment consultants call 0207 492 0700 or email: jobs@circlesquare.co.uk   Connect with us on Google  & Facebook

Join our groups on Linkedin:London Accountancy Jobs    London Investment Banking Careers 

 
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